game business

  • Did Star Wars Galaxies Fail?

    Hours Categories Game talk
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    SWG postmortem series:

    1. Temporary Enemy Flagging in SWG
    2. A Jedi Saga
    3. SWG’s Dynamic World
    4. Designing a Living Society, part one
    5. Designing a Living Society Part Two
    6. Did Star Wars Galaxies fail?

    This is the last post on SWG for, well, a while. I am sure there are plenty of other things to say and more questions that could be answered, but… it feels like a natural stopping point. I must say, the response to these essays has astonished me. Here’s hoping you’ll all care as deeply about the next game I make…

    Why now?

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    I’ve gotten a lot of questions as to why I am writing this series of posts about Star Wars Galaxies now. Do I have something to sell?

    No, I don’t have anything to sell. This past week was the fifteenth anniversary of that small SWG team first forming in Austin, refugees from Origin. We were a bit over a half dozen. It’s also ten years since the NGE, and in the last few years, we have seen a lot of changes for a lot of parties involved. I was asked some questions by a former player, and for once, it just felt like the time to answer them.

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    So, was it a failure?

    Well yes, of course. And also, no. It depends how you ask the question. There are a lot of assumptions out there about how the game did, particularly in its original form. So, let’s start by tackling some of those:

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  • GDCNext: Indie Grassroots Marketing video

    Hours Categories Game talk
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    At GDCnext I moderated a panel with Zach Gage, Rami Ismail, and Adam Saltsman on indie marketing. It was a fun session, made more so by the fact that they all walked into the room with one minute to spare before the session started (I was about to start pulling dev’s from the audience into the stage!).

    It all worked out though, and now video is posted on the GDCVault! Enjoy!

  • Gamasutra on the indie economics talk

    Hours Categories Game talk
    Comments 3 Comments

    Yesterday Greg Costikyan and I did an on-stage conversation at Indiecade about the economics of the indie market. It was pretty wide-ranging, with discussions of Rochdale cooperatives, performing rights organizations, designing games that can be hobbies rather than disposable content, and more.

    As you might expect, there was no easy answer. Otherwise all the usual suggested tactics would have worked better for Costikyan, who deadpanned right away: “I have founded two failed companies. Follow my advice and you too can fail.” Koster, who despite having sold a successful company, noted “You can be successful business-wise, and still not achieve what you want in games.”

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  • Indiecade: A conversation on indie economics

    Hours Categories Game talk
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    indiecade largeGreg Costikyan and I will be doing an on-stage conversation at Indiecade on the subject of the economics of the indie market. This is driven by the various discussions we started having around GDC time in the spring, including his rant at GDC, and my follow-on article on the directions game industry finances are likely to take, which was also reprinted at Gamasutra and had a great discussion thread over there.

    Plenty has changed already — as if the power of YouTube as marketing channel weren’t already very evident, we also have the new Steam curation system coming into play. And the fact that the practice of paying for YouTuber videos is alive and well, with costs from $500 on up for a review, is sure to come up. I note that there are not one, not two, but three sessions on indie game economics at Indiecade, so this is clearly all on people’s minds.

    It’ll be on Sunday the 12th at 1:30 in the Ivy Theater. Hope to see you there!

  • The Financial Future of Game Developers

    Hours Categories Game talk
    Comments 53 Comments

    I’ve been thinking a lot lately about the financial future of developers.

    The supply chain for creative work

    To go back a ways, back in 2006 I suggested that you could look at the winding path a piece of media takes to the public in this way:

    086260-rounded-glossy-black-icon-business-dollar-solidA funder of some sort ponies up the money so that a creative can eat while they work. Sometimes this is self-funding, sometimes it’s an advance, sometimes it’s patronage.
    020790-rounded-glossy-black-icon-symbols-shapes-thought-bubble-ps A creator actually makes the artwork.
    066167-rounded-glossy-black-icon-people-things-people-securityAn editor serves the role of gatekeeper and quality check, deciding what makes it further up the ladder. They serve in a curatorial role not just for the sake of gatekeeping but also to keep the overall market from being impossible to navigate, and to maximize the revenue from a given work.
    033343-rounded-glossy-black-icon-culture-castle-five-towersA publisher disseminates the work to the market under their name. A lot of folks might think this role doesn’t matter, but there are huge economies of scale in aggregating work; there’s boring tax. legal, and business reasons to do it; it serves brand identity, making the work easier, to market…
    002953-rounded-glossy-black-icon-media-loudspeaker1Marketing channels make it possible for the artwork to be seen by the public: reviews, trade magazines, ads. This is how the public finds out something even exists.
    040733-rounded-glossy-black-icon-transport-travel-z-truck25 Distributors actually convey the work to the store’s hands. This role functions in the background, but it’s absolutely critical. There’s a lot of infrastructure required.
    086385-rounded-glossy-black-icon-business-tagStores then retail the packaged form of the artwork to the end customer. Stores have their own branding task, and likely serve as a curatorial and recommendation engine all over again, this time trying to find the right fit for the customer.
    020767-rounded-glossy-black-icon-symbols-shapes-smiley-face1The audience then gets to experience the work.
    009311-rounded-glossy-black-icon-arrows-arrow-circle-refreshRe-users then take the creation and restart the process in alternate forms; adaptations to movies, audiobooks, classic game packages, what have you.

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