An Industry Lifecycle

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Jun 022015
 

002A new platform on which to play games is invented. It might be a new graphics technology (Vector graphics! Color! 3d! VR!). It might be a technical advancement of a different sort (Modems! Servers! Streaming! D-pads! Small screens! Big screens! Touch screens!). It might just be a new marketing channel (Games in bars! Games at home! Games in restaurants! Games in stadiums!).

Its distinguishing characteristic is that it is worse at the old sorts of games than the existing platforms, but better at something new.

It’s still cheap to make something for it, usually, and it’s risky. Big companies stay away, or they try porting over something that has worked before. It doesn’t do great because it’s a mismatch for the new capabilities — and restrictions — of the new platform.

Small companies make something that fits the new platform well. Maybe it has the right controls, because the new platform offers something new. Maybe it has the right interface, or the right play session length, because of the new platform demands on the player.

It’s almost inevitably something new in mechanics, with fresh game system design in some fashion. It has to be, you see, to take advantage of what the new platform offers.

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Apr 272015
 

 

This is the last post on SWG for, well, a while. I am sure there are plenty of other things to say and more questions that could be answered, but… it feels like a natural stopping point. I must say, the response to these essays has astonished me. Here’s hoping you’ll all care as deeply about the next game I make…

Why now?

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I’ve gotten a lot of questions as to why I am writing this series of posts about Star Wars Galaxies now. Do I have something to sell?

No, I don’t have anything to sell. This past week was the fifteenth anniversary of that small SWG team first forming in Austin, refugees from Origin. We were a bit over a half dozen. It’s also ten years since the NGE, and in the last few years, we have seen a lot of changes for a lot of parties involved. I was asked some questions by a former player, and for once, it just felt like the time to answer them.

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So, was it a failure?

Well yes, of course. And also, no. It depends how you ask the question. There are a lot of assumptions out there about how the game did, particularly in its original form. So, let’s start by tackling some of those:

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Nov 242014
 

At GDCnext I moderated a panel with Zach Gage, Rami Ismail, and Adam Saltsman on indie marketing. It was a fun session, made more so by the fact that they all walked into the room with one minute to spare before the session started (I was about to start pulling dev’s from the audience into the stage!).

It all worked out though, and now video is posted on the GDCVault! Enjoy!

Gamasutra on the indie economics talk

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Oct 132014
 

Yesterday Greg Costikyan and I did an on-stage conversation at Indiecade about the economics of the indie market. It was pretty wide-ranging, with discussions of Rochdale cooperatives, performing rights organizations, designing games that can be hobbies rather than disposable content, and more.

As you might expect, there was no easy answer. Otherwise all the usual suggested tactics would have worked better for Costikyan, who deadpanned right away: “I have founded two failed companies. Follow my advice and you too can fail.” Koster, who despite having sold a successful company, noted “You can be successful business-wise, and still not achieve what you want in games.”

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Sep 242014
 

indiecade largeGreg Costikyan and I will be doing an on-stage conversation at Indiecade on the subject of the economics of the indie market. This is driven by the various discussions we started having around GDC time in the spring, including his rant at GDC, and my follow-on article on the directions game industry finances are likely to take, which was also reprinted at Gamasutra and had a great discussion thread over there.

Plenty has changed already — as if the power of YouTube as marketing channel weren’t already very evident, we also have the new Steam curation system coming into play. And the fact that the practice of paying for YouTuber videos is alive and well, with costs from $500 on up for a review, is sure to come up. I note that there are not one, not two, but three sessions on indie game economics at Indiecade, so this is clearly all on people’s minds.

It’ll be on Sunday the 12th at 1:30 in the Ivy Theater. Hope to see you there!