Google Kills Lively, says TechCrunch, and speculates that it is because it never drove sufficient traffic. Lively did get moderately bad reviews around the Net when it launched, but even the traffic that TechCrunch shows on its graph would be a respectable daily user number, if the product could monetize.
Google’s statement is here.
…we’ve also always accepted that when you take these kinds of risks not every bet is going to pay off.
That’s why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we’ve decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business.
They also encourage users to “capture” their hard work in building their rooms “by taking videos and screenshots.” Ouch. Meanwhile, users are gathering in rooms with names like “Lively is Murdered.”
A bad sign for virtual spaces? Nah — look at the latest figures for investment that Jussi Laakkonen gathered. There’s a very bright future ahead still, for the right products.