This is of course occasioned in part by my post on the sale of Oculus to Facebook, but I hope we spend time talking about the broader context: how VR is one of the things that a beleaguered core gamer audience is looking to as a great saving hope, and how VR has the potential to link into long-dormant Metaverse dreams, and more. And of course, whether VR is really where it’s going to be at, or whether AR is really the hotter space… though really, I am of the opinion that they are more or less the same thing… about which more on the show. 🙂
The Lawbringer: A prelude to avatar rights is an article kicking off what appears to be a series looking at avatar rights in the context of World of Warcraft. It has been a while since the original article on avatar rights has been commented on much on the web, though it still regularly gets discussed in books on Internet law. Very few worlds ever adopted any variant of this as a terms of service, and Metaplace doing so back when we ran a customer-facing service had no real impact other than garnering some publicity.
Oddly enough, the article has been much on my mind lately, mostly because of how it closes, with a prediction that avatar service providers will both hold immense quantities of personal information but also dominate the market, making it hard to use an alternate provider:
Someday there won’t be any admins. Someday it’s gonna be your bank records and your grocery shopping and your credit report and yes, your virtual homepage with data that exists nowhere else… it may be a little harder to write to Customer Service. Your avatar profile might be your credit record and your resume and your academic transcript, as well as your XP earned.
On the day that happens, I bet we’ll all wish we had a few more rights in the face of a very large, distributed server, anarchic, virtual world where it might be very very hard to move to a different service provider…
…It’s a hypothetical exercise.
Not very long ago my daughter was banned from Facebook. She has no idea why; neither do I. I would keep an eye on her page, and there was nothing untoward on it that I saw. She hadn’t been using it actively, and it took her several days to notice it was gone. And she’s just not interested in it enough to bother setting up a new one.
This afternoon I was on a panel on mergers and acquisitions in the social games market alongside a bunch of great folks. It was the last session of the day, and they asked me to go “all designery” so I did. 🙂
You can find a liveblog here:
And a news article here:
You can also get the highlights of the entire conference by simply reading the search results for the #isa2011 hashtag on Twitter.
Inside Social Games has an interview with Facebook CEO Mark Zuckerberg. There are a couple of things there that discuss their games strategy. A few sample quotes specific to games are below, but the whole thing is worth reading.
On viral versus retention (“viral strength… optimizes for apps that are very viral instead of apps that are high quality and that people want to reengage”):
…we intentionally weakened the viral channels recently, and intentionally strengthened reengagement with emails, so that there will be better apps.
On small companies succeeding:
You may have noticed that each post here now has a Facebook “like” button on it. This is part of Facebook’s latest set of “social plug-ins” that were announced at F8. Rather than re-hash what they have done, though, I want to tell you what it means.
Step one: Facebook is going to make the whole Internet a community space. Everywhere you go, you will see what your friends liked on sites. You will know what movies they watched, what CNN articles they read, what YouTube videos they thought were funny. You will see their streams and comments annotating the Internet everywhere you go. And they will be able to reach out and chat to you on the chat bar at the bottom of your browser.
Step two: Facebook is going to be your identity card for the Internet. Facebook has always aimed at being the only login you will need. With this, they have made a strong play to have you just always be logged into Facebook, everywhere on the internet. All the top sites you use will simply expect you to be logged in, and over time we will see that functionality on the site will start to require this identity information. And soon after that, you will have to be on Facebook even if you don’t want to be.