You may have noticed that each post here now has a Facebook “like” button on it. This is part of Facebook’s latest set of “social plug-ins” that were announced at F8. Rather than re-hash what they have done, though, I want to tell you what it means.
Step one: Facebook is going to make the whole Internet a community space. Everywhere you go, you will see what your friends liked on sites. You will know what movies they watched, what CNN articles they read, what YouTube videos they thought were funny. You will see their streams and comments annotating the Internet everywhere you go. And they will be able to reach out and chat to you on the chat bar at the bottom of your browser.
Step two: Facebook is going to be your identity card for the Internet. Facebook has always aimed at being the only login you will need. With this, they have made a strong play to have you just always be logged into Facebook, everywhere on the internet. All the top sites you use will simply expect you to be logged in, and over time we will see that functionality on the site will start to require this identity information. And soon after that, you will have to be on Facebook even if you don’t want to be.