GDC Online: GameBreaker TV interview
While I was at GDC, I once again spent an enjoyable time on the air with Gary Gannon of Gamebreaker.tv. You can click the link below or watch the embed after the break:
game business
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GDCOnline: AAA to Social Games coverage
A few sites covered the talk I gave on John Donham’s behalf here at GDC Online.
I do think Gamespot commenters interpret my little dig at SWTOR a bit too negatively — it wasn’t a dis but rather a gentle dig, considering that most of the team leaders there are good friends, and one of them was in the front row. 🙂
The slides are actually John’s to post, so I won’t do so here unless he tells me to, but Tami’s liveblog actuall captures the specific slides rather well.
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One BIIIiiiillion
There are now one billion registered virtual world accounts, according to KZero, with 350m of them gained in the last twelve months.
More telling is the areas in which the growth has come. Around half that billion is in kids’ worlds (ages 10-15), which now boast many worlds over 10m users, including some shockingly large figures like Stardoll at 69m, Girl Sense at 18m, GoSupermodel at 18m, Neopets at 63m, and Club Penguin at 47m.
Universe chart Q3 2010: 10 to 15 year olds | KZERO – Blog.
The 15-25 bracket has the monster Habbo of course, at 175m registered. KZero picks this segment as the one to watch in terms of innovation. Meanwhile, worlds for ages 25+ have not seen nearly the same level of growth, but still have basically doubled in total registrations since Q1 2009.
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Digital game downloads pull ahead of retail
NPD released a report today saying that the PC gaming market is now 58% download sales, though only 43% of revenue — mostly because retail prices are higher. Both retail and download sales are dropping though — revenue is down 21% and unit sales down 14% over the last year.
Why? Well,
“The overall decline of PC games when combining sales via both digital downloads and physical retail sales is impacted by the expansion of social-network gaming as well as the continued expansion of free game options.” NPD analyst Anita Frazier said…
Digital game downloads beat retail store sales | Gaming and Culture – CNET News
Interestingly, the top five digital retailers for AAA show the power of using connectivity in a strong fashion: Steam’s on top of the list, and they by default install a startup-launching login widget; two of the top five are Blizzard and worldofwarcraft.com; and the other top five entries are EA.com and Direct2Drive.com. (The list of casual downloadable leaders is quite different).
Retail has been pushing used game sales for quite a while in order to drive revenue, of course, which by and large game publishers have not liked much (supposedly last year John Riccitello of EA compared used game sales to piracy). It wasn’t very long ago that Best Buy announced they were moving over to that model.
The downside to this may be that used game sales may start running into legal issues, if the battle around shrinkwrap licenses and first-sale doctrine for software continues the path of the recent 9th Circuit Court decision — basically, it said that software publishers can indeed say that you don’t own software, but instead just license it; and therefore can block you from resale.
All in all, the shift to a fully digital future is well underway, and I would expect retail revenues to keep declining. Some are happy about it, such as this guy:
And why not? Digital music can be played on any device. Electronic books can go anywhere the user goes. And streaming movies on demand is far more convenient than mailing discs back and forth.
Others will be less sanguine about the idea that their investments can be remotely deactivated, have curtailed legal (and illegal) uses, or simply obsolesce out of being usable when the licensing authority shuts down its servers.
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GameBreakr interview
While at GDC I did an interview with Gary Gannon of GameBreakr, and it’s now up on the site as two video clips. They were posted up with Justin.tv, and I can’t figure out how to embed them here… topics discussed include why core gamers should be excited about social games, where do AAA MMOs sit, and trends at GDC like 3d displays. But the link lets you watch them both back to back — it’s about 20 minutes worth of me blathering on.
Edit: here’s the vids!
