This is why user-created content works.
During the Q&A, a french canadian developer got up there. Not a wimpy looking guy, your typical tatoo’d programmeur-du-jour, and said the following (written in phonetic-quebecois-english for full effect)
“You talk about de need for critical acclaim. And you talk about de need for de big boodget. Der is a painting in France called de monah-leesah. It is famous. It might be very expensif too, if you can buy it, but you can’t buy it.”
Then he pulls out a peice of loose leaf paper from his pocket and unfolds it, holding it up in front of 600+ people, to show a cartoon drawing. Noticably choked up, he says, “Dis is a picture dat my son drawed for me. This drawing makes me cry, and de monah leesah doesn’t effect me one damn bit”.
To quote something I said a very long time ago now,
The thing is that people want to express themselves, and they don’t really care that 99% of everything is crap, because they are positive that the 1% they made isn’t. Okay? And fundamentally, they get ecstatic as soon as five people see it, right?
In these days of mass media, of broadly targeted disposable entertainment, we tend to forget that the core of entertainment was a person telling a story around a campfire, it was dancers in a circle, it was singing for spirituality, it was ballads that carried the news from province to province, it was writing as a holy act–the notion that one’s words might live beyond one’s life simply astonishing, potent and fraught with eternity.
Today’s mass media is a historical aberration, and it’s a recent one. As little as 100 years ago, music was something experienced in the parlor, with your friends. Every household had a musician, and music-making was democratic.
One of the things that Chris Anderson likes to talk about regarding the Long Tail is that the hit-driven market makes products that are moderately to marginally satisfying to large groups of people. But niches target people who really want the product in that niche. Their satisfaction with the product is much, much higher. That’s why I listen to Grassy Hill Radio on the web — because it satisfies me more than the local radio stations do.
As recently as a month ago, a bunch of teenagers writing deeply personal thoughts for a tiny audience of their friends was sold to a major media conglomerate for a few hundred million dollars. Small is the new mass media.