Habbo hits 100m registered
Sulka Haro just forwarded along a press release stating that Habbo has reached 100m registered users worldwide. For those counting, that means 1.5% of the population of the planet.
Some more stats gleaned from the release:
- They get around 10m monthly uniques, apparently.
- 20m registered in the last six months
- 50/50 gender split
- 70% 13-16 years old
- 64% visit daily (which is higher than my usual rule of thumb of “half” — I usually use 2/3 for the week, not the day).
The press release seems to jump between “users” and “avatars”, “Habbo Reaches 100 Million Registered Avatars” but “growth of nearly 20 million registered new users”.
I don’t know too much about Habbo, does each avatar mean a unique user? They seem to be pretty confident about “new users” and not “new accounts” too.
[quote comment=""]Sulka Haro just forwarded along a press release stating that Habbo has reached 100m registered users worldwide. For those counting, that means 1.5% of the population of the planet.[/quote]
Raph, is that your statement or Sulka? Surely you didn’t intend to make a real connection between Habbo’s numbers and the number of people on the planet playing it? Your site is too influential for the over-hypeness contained in this post to go unquestioned.
[quote comment=""][quote comment=""]Sulka Haro just forwarded along a press release stating that Habbo has reached 100m registered users worldwide. For those counting, that means 1.5% of the population of the planet.[/quote]
Raph, is that your statement or Sulka? Surely you didn’t intend to make a real connection between Habbo’s numbers and the number of people on the planet playing it? Your site is too influential for the over-hypeness contained in this post to go unquestioned.[/quote]
The 1.5% was mine, not his.
There’s little doubt in my mind that the registrations include a very large amount of dupes, if that’s what you are getting at. And it doesn’t mean actives at all — just customers touched. I nonetheless think it is a highly significant milestone for virtual worlds in general, as it represents a truly significant amount of penetration.