According to a blogger over at Scientific American, the 3m is in the span of 60 days.
Last night at the Digital Life preview a Mattel rep–who, just to make the conversation extra surreal, actually looked sort of like Barbie–told me that in the first 60 days of its existence, the new online virtual world Barbie Girls has signed up three million members, and they’re adding new ones at the rate of 50,000 a day.
“Could Barbie Girls Become The Largest Virtual World?” has some good discussion over at TechCrunch, including some controversy over the stats. Among the other comments that caught my eye:
- It has to be fun for me to be there: “I think Niche games like this will end up being more popular that games like second life. I have no interest in second life, but if there was something that was a little more specific that was interesting to me I might be motivated to try it.”
- Probably less than you think: “out of the 3M users, lol – how many of those accounts are pedophiles?”
- Yeah, good idea: “These virtual worlds should allow users to travel to other virtual worlds through special “gates”.”