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Barbie Girls (maybe) registers 3mJuly 16th, 2007 |
According to a blogger over at Scientific American, the 3m is in the span of 60 days.
Last night at the Digital Life preview a Mattel rep–who, just to make the conversation extra surreal, actually looked sort of like Barbie–told me that in the first 60 days of its existence, the new online virtual world Barbie Girls has signed up three million members, and they’re adding new ones at the rate of 50,000 a day.
“Could Barbie Girls Become The Largest Virtual World?” has some good discussion over at TechCrunch, including some controversy over the stats. Among the other comments that caught my eye:
- It has to be fun for me to be there: “I think Niche games like this will end up being more popular that games like second life. I have no interest in second life, but if there was something that was a little more specific that was interesting to me I might be motivated to try it.”
- Probably less than you think: “out of the 3M users, lol - how many of those accounts are pedophiles?”
- Yeah, good idea: “These virtual worlds should allow users to travel to other virtual worlds through special “gates”.”
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I don’t really have much to talk about as far as games goes - because I haven’t logged into a game in a couple weeks and haven’t been keeping up with the news all to well. Just one thing though, Raph and others have mentioned BarbieGirls and its rapid growth. There is only a matter of time before My Little Pony Online will end up coming out and surprising no one with its massive growth as well. At this point, I
[...] Raph’s talking about it. Razorwire’s talking about it. PlayNoEvil’s talking about it. [...]
couple street magicians compared to a successful ad campaign of a large corporation. Casualties of War. Can’t make a cake without breaking a few eggs and all of that. OK, so where am I going with this? There’ve been few posts as of late (Techcrunch,Raph Koster, etc) about the new Barbie Virtual World. Some see it as a response to Webkinz, which in one way is true, but it’s not the most interesting way to look at it. Barbie and Webkinz are loss leaders. They are giving it away to sell dolls or plushies or
[...] and all of that.OK, so where am I going with this?There’ve been few posts as of late (Techcrunch, Raph Koster, etc) about the new Barbie Virtual World. Some see it as a response to Webkinz, which in one way is [...]
[...] rant about this more later, but for now, checkitout: the new Barbie MMO already has 3 million subscribers and it’s only in Beta.Which means it’s number 3, or maybe number [...]
[...] Now, as if we haven’t gone through enough examples of totally bastardizing any original vision that anyone ever had for Virtual Worlds by not only using and abusing the idea of RMT, but wholly designing entire games around it to exploit children (I’m sure Richard Bartle and Raph Koster are currently rolling around in their communal grave that we MMO players made them after PKing them for various system changes), a new example arises. As I’m sure one would every day when it’s this profitable and easy. [...]
[...] one thing though, Raph and others have mentioned BarbieGirls and its rapid growth. There is only a matter of time before [...]