so rather than worrying about getting a virtual world in a browser has #slviewer2 side stepped by becoming a mixed media browser?

- Ian Hughes aka @epredator

No.

Plenty of analysis is out there now on the new SL viewer — which is, undoubtedly, a big step forward. Full web functionality on a prim including Flash — check out Habbo Hotel running on a wall inside SL! A usable interface! Non-programmery design!

But the answer is still no, because for better or worse, virtual worldness is increasingly a feature of a website, not a destination in its own right. Placeness is a value-add to something else — a game, a community, etc. And adoption is driven by the something else, not by the placeness.

To phrase that differently: The new viewer makes Web integration a feature of SL. Which is a great value-add for SL people. But it is not a value-add for Web users. Wagner James Au breaks it down into a series of questions, but fundamentally the question a new user asks is “why?” And for a web user, the first question is “why go somewhere else?”

The SL experience might be a value add for Web users, but for that to happen, SL would have to be a feature of “something elses” on the Web, and as Mitch Wagner points out, it’s not.

Don’t get me wrong — a great step. But I would be surprised if Linden isn’t working on the larger problem.