ARPU vs ARPPU

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Mar 162009
 

At SXSW, Susan Choe of Outspark stated (and was promptly tweeted as having said) that Outspark manages to get $60 ARPU, which is quite a respectable figure.

The challenge there, of course, is that you have to know on what basis this is being measured. I immediately asked “was that ARPU or ARPPU?”

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