hipihi

SuezanneC Baskerville notes that HiPiHi is entering open beta now.

For those that do not recall, this is the Chinese take on Second Life — I got a close-up demo of it about a year ago while at VW Fall, and it looks like a pretty complete system. It offers not only the sort of building you see in SL, but also has things like prefab buildings and layouts offered by the operator.

If you read through the social media slides I posted last week, you know that China is a massively connected society these days, and growing more so. We have mostly seen that to date with MMORPGs in this space, but the hyperactivity there surrounding UGC, particularly with blogs, is fascinating. It will be interesting to see how things go with HiPiHi.