AGDC: Opportunities for Monetizing Online Games

 Posted by (Visited 11670 times)  Game talk  Tagged with: , , , , ,
Sep 172009
 

Another liveblog…apologies for typos.

Monetizing Online Games

Lisa Rutherford of TwoFish
Karl Mehta, PlaySpan and PayByCash
Andrew Schneider, LiveGamer
Min Kim, Nexon
Moderated by Eric Goldberg

Eric: A realization at the conference that free to play is the future, these are the guys who can tell you about the future. LiveGamer recently acquired TwoFish. Can you each talk about your top three lines of business?

Andy: started in 2007b on P2P secondary market,and now we have a totalcommerce solution with nCash in Korea and TwoFish, helping partners get more revenue with microtransactions.

Karl:we monetize over 1000 games, microtransaction stack, prepaid card

Lisa: TwoFish focuses on post-purchase data, a data economy platform, what users do

Min: The most significant area I worked on, came out to US in 2005,started office in 2006, launched the payment card method here in the US, consumers had not been proven out yet. We looked at the iTunes card and said, we should do that. It started with the Nexon card. Distributed in 7/11, CVS,RiteAid, will be walgreens soon, 30k retailers in NA.
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AGDC: Top Ten Social RPG Trends

 Posted by (Visited 11170 times)  Game talk  Tagged with: , , ,
Sep 172009
 

Steve Meretzsky, Dave Rohrl, both from Playdom. This is a quickly on the fly typed liveblog and I notice my space bar on my laptop is starting to erratically fail!  I stopped when the Q&A portion hit.

One year ago, stuff barely games. Then Mob Wars launched, lots of imitators. This is now called the social RPG. 13 of top 25 on MySpace, less dominant but huge on FB.Shares some dna with MMO, longform game, months to play, level up, build character, but spare presentation, spreadsheet style UI,low production values. Play sessions are usuallya few minutes due to a mechanic of energy depletion that limits your play sessions.

This talk will cover ten trends, and then make some guesses about the next year.

#1.New horizons in virtual goods.

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GDC Austin discount code here

 Posted by (Visited 5847 times)  Game talk  Tagged with: , , ,
Aug 132009
 

I am on the advisory board for GDC Austin. That lets me give you a perk! Because you read this blog, you get 20% off your registration. Click the image above, or this link: http://www.gdcaustin.com/register and use the code GDCAADVISORY in the reg form. if you use it before Early Bird ends, which is well, today, then the 20% applies to the lower rate. Hurry hurry. 🙂

AGDC08: Moving From MMO To Web: What’s The Story?

 Posted by (Visited 5876 times)  Game talk  Tagged with: , , , ,
Sep 222008
 

Gamasutra has coverage of the other panel I was on at AGDC.

Finally, why did all of these developers leave their jobs at major MMO studios for the world of the web?

Koster’s response seemed to sum up a lot of the inspiration among developers who have come to love the web as a platform.

“It isn’t so much about the size of the market, though that’s important,” he said. “And it’s not even about the six year long [traditional MMO development cycle]. To me, it’s about the greater capacity for personal expression. There’s a great capacity to touch people. it was about empowering everybody. Working on the web now reminds me of working on the internet before the web was around, where it was much more community-driven and participatory and exciting and end users have their say. It feels like you can accomplish everything.”

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