Nintendo claims customers dislike used items
This is severe disconnection from reality. The used game market is certainly an issue for the games industry’s business model, but claiming, as Reggie fils-Aime does here, that consumers simply don’t like used items, and that used items do poorly in other media is just… nuts. Did he really never browse a used record store while in college?
“We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels. A game like Personal Trainer Cooking has a long life.”
He continued: “Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in videogames.”
via Nintendo: Used games aren’t in the consumers best interests // News.
Of course, even for games, the proof is in the pudding; it wouldn’t be such an issue for the industry if buyers didn’t like to spend the money there. Not to mention that most games these days are not designed for replayability…
Edit: OK, first I thought it was real, then I thought it was an April Fool’s joke, then… I thought it was real.
