Mass market perspective
I don’t know if you have seen the McDonald’s Line Rider commercial, but it caught me by surprise while watching some show with my kids (it was old hat to them, of course).
Very cool that a little indie game has made it to a commercial, and it follows on the heels of other game-based commercials like the Coke parody of GTA and the WoW truck commercial. But does Line Rider seem like an odd choice for the ad, given that it hardly has the mass market penetration that something like Grand Theft Auto has? Perhaps we might think that it isn’t something that the average non-gamer is going to have heard about.
I think this perception is upside-down. I think the non-gamer (meaning, core game industry gamer) is more likely to bump into Line Rider than into many of the industry’s mainstream products (GTA and WoW are not fair comparisons, given that they’re at the hyper-top end of popularity and mass market penetration).
