May 172010
 

Long ago I asked (somewhat tongue-in-cheek) whether American Idol was an MMO.

Today, I see that NBC is working on turning their entire TV schedule into a massively multiplayer social game.

Q: What is Fan It?
A: Fan It is NBC.com’s affinity program where members are awarded points for participation and interaction. Members can choose to redeem these points for a variety of rewards and/or experiences.

Q: How do I earn points?
A: There are two different ways to earn points: events and challenges. Events are the activities you do on the site and on the social networks you’ve linked to every day, such as leaving comments, watching videos, playing games, posting links or updating your status. Challenges require you to perform specific events within a specific amount of time and are typically worth more points. Click here for more information on how to earn points.

— Fan It | Social Networking: Photos, Videos, Blogs | myNBC.

Of course, this has as much to do with traditional community management and traditional rewards points programs as with games. But note the prominent leaderboards, the featured members area on the home page, the badge system…

As with most social games, there’s an underlying viral agenda here, of course. But also as with social games, the marriage of fictional worlds that users care about with game mechanics and transparent sharing could be very powerful.

Now excuse me, I need to figure out what I need to do to get a Chuck badge…

GDC Online submission deadline soon!

 Posted by (Visited 16559 times)  Game talk  Tagged with: , , ,
May 122010
 

GDC Online, formerly GDC Austin, is coming up on the deadline for submissions. Send in your proposals by May 19th!

The deadline to submit to GDC Online (formerly known as GDC Austin) is approaching!
Send in your proposal by May 19th. Full details here:
http://www.gdconline.com/conference/c4p/index.html

The conference is still online-focused, and this year will encompass social gaming and other forms of online games as well as its usual deep focus on MMOs.

The Game Developers Conference Online focuses on development of connected games including social network titles, free-to-play web games, kid-friendly online titles, large-scale MMOs, and beyond.  Conference tracks focus on business and marketing, design, production, programming and how to achieve success going live.

I am really looking forward to it this year. There’s a new track on Live, which includes community relations, Live management, metrics and A/B testing, and that sort of thing. And there’s a stack of cool summits too: iPhone, iPad, the long-running Game Writers Summit renamed as Game Narrative and broadening in scope, and even a 3d stereoscopic summit.

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For The Win

 Posted by (Visited 13317 times)  Game talk, Reading  Tagged with: , , ,
May 112010
 

For the Win, Cory Doctorow’s new novel, is out today (in bookstores and also as a free download). And it’s about gaming, and its consequences.

Now, you know I am biased, because not only is Cory a friend, but I even supplied a blurb for the book’s back cover. I also reviewed the manuscript for him and supplied gaming advice. That said, this is a book that people into MMOs and virtual worlds should read.

Why? Because it isn’t about what happens inside the worlds, it’s about what repercussions they have outside them. The story is sort of a large-scale version of his short story “Anda’s Game” (which was collected in Overclocked: Stories of the Future Present and also published on Salon.com), in which guilds are organized on multiple sides of the gold farming wars: a guild to kill gold farmers to protect the game,  a guild to defend them so that they can earn their subsistence wage…

In For The Win all this is taken to a larger scale. Essentially, it extrapolates gold farming into a multinational corporate phenomenon, and looks at what this means for the lives of the people on the front lines — kids, usually, living in India or China, looking to make money but finding that the act of grinding gold “for the man” becomes all too literal in sweatshops. And the upshot is that they organize. As in unions.

As in unions modeled explicitly on the Wobblies, in fact. The novel wears its politics on its sleeve, certainly, and that may be a turnoff for those who don’t see unions as a natural stage in the evolution from free-for-all robber-baron economics to a more mature model. That said, the book comes down pretty hard on all forms of totalitarianism

The in-game stuff is dead-on. But as I said, the book is more about the ripples the games cause, than about the games themselves, because that is where the real psychological action is. It is more about the relationship between a gamer kid in San Diego and his parents who don’t understand his hobby, than it is about the stuff he does inside the game (which does include a pretty awesome boss battle near the beginning). It’s about the ways in which running a guild teaches a girl who barely has any education how to organize large groups of people in real life. In the end, the book argues a point similar to Bartle’s Designing Virtual Worlds: the characters come to know themselves better because of their hobby, and it enables them to take real steps into adulthood.

O3D becomes a JS WebGL engine

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May 082010
 

The Chromium Blog has announced that O3D, formerly a plugin-based system for rendering 3d in a browser, is instead becoming an engine for WebGL, using Javascript. And the bits that can’t be done in Javascript? Well, they will just move into the browser.

The JavaScript implementation of O3D is still in its infancy, but you can find a copy of it on the O3D project site and see it running some of the O3D samples from a WebGL enabled browser (alas, no Beach Demo yet). Because browsers lack some requisite functionality like compressed asset loading, not all the features of O3D can be implemented purely in JavaScript. We plan to work to give the browser this functionality, and all capabilities necessary for delivering high-quality 3D content.

via Chromium Blog: The future of O3D.