NYT on kids’ VWs… again

 Posted by (Visited 5548 times)  Game talk
Jan 012008
 

Though I found it on CNet. There’s some interesting usage and revenue stats tossed into the mix.

“Get ready for total inundation,” said Debra Aho Williamson, an analyst at the research firm eMarketer, who estimates that 20 million children will be members of a virtual world by 2011, up from 8.2 million today.Worlds like Webkinz, where children care for stuffed animals that come to life, have become some of the Web’s fastest-growing businesses. More than six million unique visitors logged on to Webkinz in November, up 342 percent from November 2006, according to comScore Media Metrix, a research firm.

  2 Responses to “NYT on kids’ VWs… again”

  1. will be members of a virtual world by 2011, up from 8.2 million today.Worlds like Webkinz, where children care for stuffed animals that come to life, have become some of the Web’s fastest-growing businesses. Mo Read the rest of this great posthere

  2. I don’t know about you, but I want me some Tinkerbell gaming action!

  3. I have a friend who is one of the leads on Pixie Hallow and it looks amazing! Bravo to a gorgeous VW that may be brand centric, but at least respects the user enough to make something visually fantastic. Webkinz has its good points, but is horribly organized, and club penguin is more about bare-bones socializing than gaming (the games pale in comparison to webkinz). As for Neopets? Yeah… ha… some PR person whispered the word “safe” into the NY times writer’s ear. I wouldn’t say it’s all that respectably safe. Their ad program is WRETCHED. I’m not sure why the Campaign for an Ad Free Childhood hasn’t cracked down on Neopets for their quick-shuttling of kids away from the neopets site (to sites that are skinned almost identically like neopets, but are for real world transactions and not to put t-shirts on their avatars). Instead they freaked on the “Alvan & the Chipmonks” poster placed in the AD box marked AD on webkinz (granted you should have to see ads after paying, but at least it wasn’t trickery or force fed). I’m not a big fan of ads that remove kids from the so-called safe harbors of the site they intended to visit in the first place. Kid passing through ads seems creepy. But that’s just my two cents.

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