Metaplace article in PC Gamer
I found it on the newsstand! It’s the January 2008 issue. We’re even on the cover (as a small “Make Your Own MMO” blurb in a circle in the lower left).
Pretty good article, I thought — almost two full pages. And in case you are wondering, that one-eyed dinosaur critter is called a sqronk. Expect to hear more about him in the future.

sqronk…. how do you pronounce that?
Just like it sounds….heheh
I’d just replace the “q” with a “k”. =P
Skronk. Add a little subtle “w” sound between the k and r and that’s how I’d say it.
They should pull a “Lovecraft” and add an appendix that clarifies that “Sqronk” is pronounced “Robert.” Then, in every new edition of the manual, you change the pronunciation to something entirely different.