AGDC07: What Are the Biggest Online Opportunities?

My last session was this very lively panel with John Blakely (SOE Austin), Mark Jacobs (EA Mythic), Erik Bethke (GoPets), and moderated by Matt Firor. It was a blast.

Note, Gamasutra misattributes one quote, and VWN claims that it was John Smedley, not John Blakely. 🙂

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  2. Jacobs raised issues with microtransactions relating to the value of the items sold, and Bethke chimed in: “Whatever you write in your EULA is your best wish, but we have hundreds of years of English common law about transactions.”

    “We really really really have to make a distinction between the concept of microtransactions — which means spending a tiny amount of money — and the ownership of digital assets,” Bethke stressed. “They are not the same thing. We cannot equate them.” He added, “Betting the farm on business models instead of audiences and consumer needs is always a bad idea.”

    First paragraph was indeed Erik. Second paragraph was me, though. 🙂

    Generally speaking, Erik and I were enough in sync through the whole thing that it’s a pretty easily understood mistake! 🙂 (Just got back from dinner & drinks with him & others…)

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