I have been commenting to people that for me this GDC is slightly dull partly for an odd reason: I no longer seem like a crazy prophet in the wilderness preaching about all the changes coming. The changes kinda just came. And now I wander around the halls and all the buzz is about digital distribution models, UGC, playing in a browser, microtransactions, web models, that traditional publishers are dinosaurs in trouble, iPhone indie games… you get the idea. The controversial talks of 2006 are today’s hallway gossip, and I need fresh new controversial material.
— Vladimir Vukicevic of Mozilla
So, the war is on in earnest now.