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Video of Churchill Club panel now availableFebruary 12th, 2006 |
You can stream it from GameSpot and see whether in fact it deserved to set the Internet on fire the way it apparently has. 
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I’m an avid user of this “internet” thing you speak of, but I have not heard a whisper about Churchhill Club. A quick google linked to some communist propoganda though.
Do I need to report you?
j/k
I’m at work and can’t really access most webpages so this will have to wait for consumption at the house.
Calling him a commie is so yesterday. He’s probably a terrist. I’ll probably watch it tonight, since I forgot to last night.
The comments from the Gamespot members are a hoot. Raph Koster is showing weakness in Sony’s PS3! THE XBOX360 RIEGNS SUPREME!!!
The panel seemed to float from topic to topic somewhat aimlessly so i’ll just toss out some observations. Don’t get me wrong, i don’t think this was a bad thing. It gave me a chance to better glimpse the wheels turning inside the minds of these folks who have the opportunity to steer the future of entertainment.
I loved what Lars and Raph were saying about user generated content. The crux of this i think is a user desire to influence the experience both for their benefit and others.
There is no doubt in my mind existing distribution channels for nearly all brands of entertainment are in for huge changes in the very near future. I happen to work in this space on the music side of the industry and digital distribution (both legal and otherwise) of entertainment fundamentally changes the business model. As Raph said we are not selling the bits, rather we are selling a service. Another way to think of it is we are (hopefully) providing an experience people are willing to pay for.
I could ramble on but i’ll close by saying the collapse of the game industry’s distribution channels in South Korea where high bandwidth connections are available to most of the population (most of Korea’s population is concentrated in urban areas) is an incredibly poignant event. Everyone from traditional game publishers to record labels and movie studios should be considering what this may mean for existing business models.
~ Dao
It gave me a chance to better glimpse the wheels turning inside the minds of these folks who have the opportunity to steer the future of entertainment.
Any steering I do is vastly overestimated.
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[...] Via Brands in Games comes word of a short but sweet interview with Michael McHale, Senior Producer at Konami Digital Entertainment, posted over on the Game Tycoon blog (Link). For most of us there isn’t much information that’s new, but it’s still nice to hear from the frontlines. Additionally, this part of the interview regarding the trade offs between static and dynamic advertising got me connecting dots: Dynamic ads can be tracked and scheduled, but the player must be online while playing the game in order to see the ads. This works well for online multiplayer games, but not as well for single player games. I expect this issue to be worked out in the future, when dynamic ads will be stored and visible even when you are offline. Or… maybe that issue gets resolved by ensuring that even single player games migrate online. Raph Koster posted an entry about just that sort of thing last week; all part of the big to-do over his talk at the Churchill Club. You can follow the links in my previous entry (Link), but since the talk is now online, you might want to start there (Link - via Raph’s blog). If, however, you don’t have time at the moment to wade through all that, here’s a quote from one of Raph’s entries (Link): Since the Internet seems to be erupting with commentary on this, a short form of my argument: Very soon, all single-player gaming will happen within a multiplayer context of connectivity, persistent and publicly visible profiles, and awareness of other users. Sounds like all roads lead to in-game advertising. Anyway, since a post on Wonderland reminded me to go back and read this after surfing past it earlier, you might also want to surf over there for some additional comments (Link). [...]