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Another phone MMO

December 4th, 2007

Japanese Schoolgirl Watch: OMG! MMORPG on My Cell Phone!

Mobile tech company Media Groove just launched Chipuya Town, a virtual world accessible on any Flash-enabled keitai. Users create a custom avatar, then step into a cute-ified version of Tokyo’s Shibuya shopping district that’s accurate right down to the advertising overload. (Companies pay up to $4,000 a month for ads on in-world billboards.)

Part of the reason this works in Japan is the many hours spent on trains, plus of course the radically better phone infrastructure.

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  1. Business & Games: The Blog wrote on

    Another phone MMO

  2. Massively wrote on

    Via Raph Koster’s website, news of the launch of a most unusual virtual world: Chipuya Town. Developed by the Media Groove company, it’s an online space aimed at Japanese teenagers addicted to their cell phones. Users create a custom avatar, then step into a cute-ified

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