Another phone MMO

Game talk

Japanese Schoolgirl Watch: OMG! MMORPG on My Cell Phone!

Mobile tech company Media Groove just launched Chipuya Town, a virtual world accessible on any Flash-enabled keitai. Users create a custom avatar, then step into a cute-ified version of Tokyo’s Shibuya shopping district that’s accurate right down to the advertising overload. (Companies pay up to $4,000 a month for ads on in-world billboards.)

Part of the reason this works in Japan is the many hours spent on trains, plus of course the radically better phone infrastructure.