SMALL W   RLDS
GDC 2003 – Make Better Games
Customer relations aka manipulation
•We don’t have physical cues online. So get the best goddamn writer you can find; they are the public face.
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•Make sure it’s a politician, someone versed in the art of persuasion.
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•Always present a human face, not a corporate one.
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•You want someone that people see as similar to themselves.