SMALL W   RLDS
GDC 2003 – Make Better Games
New markets
•Seek out the mavens. They provide the word of mouth. If you do not make them happy, NOBODY will be happy.
•
•Stated another way: you can’t get to the mass market unless you go THROUGH the hardcore.
•
•The hardcore guys hang out on Waterthread, Player2Player, UnknownPlayer, and Usenet. Get to know them. Plan to sell to them.