SMALL W RLDS
GDC 2003 – Make Better Games
Weak ties vs.
Strong ties
•In 1974 Granovetter’s “Getting a Job” found that you get most jobs from weak ties, not strong ones, because weak ties inhabit other clusters and therefore have different information.
Applied
directly
Formal means
such as ads
Found job
through a
friend
A mere
acquaintance
A near
stranger
A close
friend