make
better
games
The heart of the game
•Define your mission or goal
–Needs to be something that inspires passion
–Your early adopters are passionate people
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•Can it in a slogan
–Make it a slogan that is inclusive and inviting, not domineering
–Develop additional catchphrases/vision statements, use them often
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•Proclaim it passionately
–Frankly, you better mean it—they’ll notice if not
–So have the person you have talking mean it even if you don’t