•Creating systems and programs that scale gracefully (e.g.
player profiles, achievement ladders,
small group infrastructure)
•Accommodating player diversity (playstyles, expectations,
interests)
•Managing expectations when bringing an
existing brand into Cyberspace
•Creating an online society – whether
you intend to or not
•Managing player confusion and
intra-player conflicts
• Building a game that offers
both deep and shallow gameplay
•