| November 8th, 2007 (Visited 4767 times) Tags: 2007年11月8日 (访问4767次)标签: |
So everyone is talking about embedding virtual worlds on Facebook.因此,每个人都在谈论嵌入虚拟世界的脸谱。 There’s an article on Virtual Worlds News , for example, listing the few that are out there.有一篇文章对虚拟世界新闻 ,例如,上市的少数的了。 I’ve written several posts about stuff like ActiveWorlds launching a Facebook app.我已经写了几员额约像是ActiveWorlds发起一个Facebook的应用程序。 There’s even an f13 thread wondering about ActiveWorlds versus Metaplace .甚至有一个f13线程怀疑ActiveWorlds与Metaplace 。
But one thing that hasn’t been pointed out is that really, nobody is using these very much.但有一件事尚未指出的是,真的,没有人会使用这些非常感谢。 As of today, for example:截至今日,例如:
There’sa host of plausible reasons.还有许多似是而非的理由。
- Awkward process. ActiveWorlds requires IE and an ActiveX control install, which is a huge barrier for many users. 尴尬的过程。 ActiveWorlds需要IE浏览器和ActiveX控件安装,这是一个巨大的障碍对许多用户。 Other apps make you go to a separate page, rather than seeing the content directly on your profile.其他应用程序让你去一个单独的网页,而不是看到的内容直接在您的个人资料。
- Asynchronicity is the basic SNS approach. Many of synchronous apps on Facebook require launching to a separate page, as mentioned. Asynchronicity是基本的SNS的办法。许多同步应用程序需要在Facebook推出一个单独的页面,如上。 But fundamentally, most people check Facebook, you don’t live on Facebook.但是,从根本上来说,大多数人检查脸谱,你不活在Facebook 。 It’s about bursts of time.它是用的时间。 As a result, the most popular game is Scrabulous , which is turn-based.因此,最流行的游戏是Scrabulous ,这是反过来的。
- A lack of “stuff to do.” Some of these apps aren’t actually the virtual world — they are more like feeds about the virtual world. 由于缺乏“做的东西。 ”其中的一些应用程序实际上并没有虚拟世界-他们更喜欢供稿的虚拟世界。 Some of them don’t let you do anything but chat, and “chat is never enough.” None of these are real game worlds.其中有些人不要让你做任何事情,但聊天, “聊天是远远不够的。 ”所有这些是真正的游戏世界。
- Lack of total integration into the SNS. The API gives you access to a lot of info about the profile, which can and should enable virality. 缺乏整体融入的SNS 。空气污染指数可让您使用了很多有关信息资料,它可以而且应该使virality 。 But not using the info, or simply not being viral enough, will dramatically hurt adoption.但是,不使用信息,或干脆没有得到足够的病毒,将极大地伤害通过。
- Facebook apps aren’t instant success . Facebook的应用程序不能急功近利 。 It’s not really a Long Tail market at the moment, as can be seen from the O’Reilly analysis and the subsequent discussion .这不是一个真正的长尾市场目前可以看出, 从奥赖利分析和 随后的讨论。 Winners take all, and the winning categories right now are clearly “ways to make your profile richer.”优胜者采取一切,并获奖类别现在显然是“如何使您的个人资料更丰富。 ”
In the end, which is the most popular “virtual world” on Facebook?最后,这是最流行的“虚拟世界”在Facebook ? It’s Social Chat, which offers about what The Palace did way back when it launched: chat in static rooms, with disembodied heads.它的社会聊天,提供什么宫殿没有返回时,启动:在静态的聊天室,与disembodied元首。 It’s got around 15,000 daily users, and right now it has around 500 logged in.这就是每天约1.5万用户,而现在它已大约有500名登录
Needless to say, there’s “something to do” there.不用说,有“事做”有。 Sort of.排序的。 The room titles are things like “16-19 only!!!!”, “hot BLAK bois”, “soft net sex” (current population 13) and “~fuck me hard”, population 28. Even in the room that aren’t explicitly about sex, that’s what gets talked about.房间的事情影片,如“ 16-19只!!!!", ”热BLAK木材“ , ”软网性“ (现有人口13 )和” 〜他妈的箱硬“ ,人口28 。即使在房间,并非'吨明确性,这是得到谈论。 Also unsurprisingly, Social Chat is the one app out of all of these that bludgeons you over the head with inviting your friends in.也勿庸置疑,社会聊天是一个应用程序的所有这些是bludgeons你的头,邀请您的朋友进来
Does this mean that virtual worlds on Facebook or other SNSes doesn’t make sense?这是否意味着虚拟世界在Facebook或其他SNSes没有道理? No, of course not.不,当然不是。 But it does seem like there’sa few obvious principles that ought to be followed:但这似乎有几个明显的原则,应该遵循:
- Make it trivially easy to get in.使trivially容易进去
- Have something fun to do immediately.有一些乐趣,立即做。
- Don’t demand constant attention.不要需求不断关注。
- Make it easy to get your friends in too.可以很容易地得到您的朋友太多。

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