This is cool: an MMO devoted to language learning via full immersion.

Welcome to Zon! | Enter Zon

Zon is an unique interactive massively multiplayer online role playing game for learning Mandarin Chinese.

By interacting in the Zon environment you will be exposed to Chinese language and cultural knowledge in a new and exciting way. Everything that you do in the game is another chance to learn new words, phrases and cultural info about China. Never before has learning Chinese been more fun.

Not at all the first time this has been tried, of course; at SOE we supported a few college campuses that were doing full-immersion language learning via EQ2, for example.

• The Hernandez case in Florida, where IGE is being sued for damaging the WoW gameplay experience, is trying seeking class certification. This was always their intent, so I suppose really, I am just pointing out that the slow gears continue to grind on.
• In other legal news, a Legend of Mir 2 player is suing Shanda, trying to get monetary damages for the value of the in-game items that they lost due to some sort of technical glitch. In other words, a “virtual property” case. The player had been buying these items, and Massively did the math, working out that the guy had spent almost $30,000.
• SmallWorlds is about to launch — basically, it lets you make isometric multiplayer apartments and embed them on pages and link them. They are apparently planning on lots of Hollywood tie-ins. It will be interesting to see how this goes, given the similarities to Whirled, which has not set the world on fire yet despite being very cool. Using the “open big” estimation method and eyeballing their curve using the numbers they report on the site, they look to be on track to peak around 20-30,000 users unless they manage to crack another market or go viral. Naturally, we’re watching all this kind of closely since Metaplace bears some similarities to both of these.

Oops. Chinese Gold Farmer Accidentally Turns Himself and Partner In To Police | Virtually Blind | Virtual Law

Chinese police arrested the pair after one partner reported the other for unfair revenue distribution. In business since last August, the gold farming operation had 20 employees and generated nearly RMB 1.6 million (US $228,915) in only nine months of dealing.

SuezanneC Baskerville notes that HiPiHi is entering open beta now.

For those that do not recall, this is the Chinese take on Second Life — I got a close-up demo of it about a year ago while at VW Fall, and it looks like a pretty complete system. It offers not only the sort of building you see in SL, but also has things like prefab buildings and layouts offered by the operator.

If you read through the social media slides I posted last week, you know that China is a massively connected society these days, and growing more so. We have mostly seen that to date with MMORPGs in this space, but the hyperactivity there surrounding UGC, particularly with blogs, is fascinating. It will be interesting to see how things go with HiPiHi.

A sample of a report (PDF) on the Chinese market for online gaming was released a few days ago, and I just found it via the fascinating Virtual China blog.

Among the key statements in the report:

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