SMALL W RLDS
GDC 2003 – Make Better Games
Infecting a
scale-free network
•In normal epidemiological research, there is a “threshold” value of penetration that a virus must cross in order to become epidemic.
•Some ideas are “sticky”
and others aren’t. The principal reason something is sticky is because it fits into someone’s life.
•Research on Sesame Street versus Blue’s Clues found that narrative is “sticky.” Stories retain
attention better.