GDCNext: Indie Grassroots Marketing

 
Calendar
Tickets
When:
November 3, 2014 @ 2:30 pm – 3:30 pm
2014-11-03T14:30:00-08:00
2014-11-03T15:30:00-08:00
Where:
Los Angeles Convention Center, West Lobby
1201 South Figueroa Street
Los Angeles, CA 90015
USA
Cost:
GDC Next Pass $695 $795 $995
Games
gdc gdcnext
GDCNext: Indie Grassroots Marketing @ Los Angeles Convention Center, West Lobby | Los Angeles | California | United States

Indie Grassroots Marketing

Zach Gage  |  Game Designer, Independent
Rami Ismail  |  50% of Vlambeer, Vlambeer
Raph Koster  |  Designer, Independent
Adam Saltsman  |  Founder, Studio Director, Finji
Location:  Room 502 B
Date:  Monday, November 3
Time:  2:30pm-3:30pm
Format: Panel
Track: Business & Marketing
Pass Type: GDC Next Pass, All Access Pass – Get your pass now!
Vault Recording: Video

In today’s ever more crowded world, standing out as an indie developer has grown more challenging. Traditional marketing and user acquisition costs are rising dramatically, particularly in the mobile world. Often indies lack resources for the sorts of customer acquisition done by larger firms. How can a small indie stand out? In this panel we’ll bring together a group of highly successful developers who have managed to repeatedly place successful titles on the charts, sometimes working together and sometimes apart, using primarily grassroots methods. Listen to them discuss how they build community bot only with an audience but also with their fellow developers, and develop grassroots followings that make their businesses sustainable.

Takeaway

Methods used by successful indies to build a grassroots audience

The value of indie collaboration and crossmarketing

Social media approaches for indies

 

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