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Chong+KosterOctober 30th, 2009 |
This is a shoutout to my younger brother Josh (who has featured on the blog here before) — his firm Chong+Koster, which does political new media services, has just announced a partnership with TSE Consulting, which is a company that deals with what can only be called the politics of sports. They’ll be doing their “nanotargeting messaging” thing for sport-related campaigns.
It is fascinating to me to see the sorts of convergence that are happening; here, it’s new media marketing crashing into Olympic bids with the tools honed during the last election cycle. The world is changing fast!

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