|July 17th, 2009|
Just yesterday my new editor at OReilly asked me “is there anything that has made the content of A Theory of Fun in need of updating?” And my response was “no, not really…”
That’s because articles like this one keep coming out:
Further experiments on their brains revealed that that the same neurons were signaling the expectation of both water and knowledge, and they were linked to the release of dopamine–a neurotransmitter chemical that’s connected to making you feel rewarded when you achieve a goal.
And that’s incredibly revealing. Because it implies that the primal urge mechanisms that drive us to eat when hungry and drink when thirsty are also directly allied with seeking out new knowledge–it seems we’re actually programmed to gather information.
Digging deeper to the source article shows that the key quote is this one:
…information about a reward is rewarding in itself.