Comments on: ARPU vs ARPPU

By: Game Stuff » Will A Monthly Sub Make It in the Age of Free to Play?

Game Stuff » Will A Monthly Sub Make It in the Age of Free to Play? — Wed, 14 Dec 2011 12:51:47 +0000

[...] Raph Koster on ARPU vs ARRPU http://www.raphkoster.com/2009/03/16/arpu-vs-arppu [...]

By: ARPUs in social networks and social games: An acronym that needs scrutiny | VERN

Tue, 22 Nov 2011 13:24:42 +0000

[...] Raph Koster, Metaplace, 3/16/08, http://www.raphkoster.com/2009/03/16/arpu-vs-arppu/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. Bookmark the [...]

By: Age (and ARPPU) ain’t nothing but a number: Data on how age impacts social gaming monetization | Igniting Startups - nPost

Thu, 01 Oct 2009 20:32:55 +0000

[...] developers know to segment by age groups and target towards those with the highest demonstrated ARPPUs. The even smarter developers know that age ain’t nothing but a number – a single, lonely metric [...]

By: Age (and ARPPU) ain’t nothing but a number: Data on how age impacts social gaming monetization | Andrew Chen (@andrew_chen)

Fri, 25 Sep 2009 04:55:59 +0000

By: ARPUs in social networks and social games: An acronym that needs scrutiny « Live Gamer

Wed, 08 Apr 2009 17:20:50 +0000

[...] in the numbers because of varying definitions are in the orders of magnitude. As an example, in his ARPU vs. ARPPU blog post, Raph Koster estimates monthly ARPUs in freemium successful models as $0.50-$1.50, versus $30-$35 [...]

By: Matt

Matt — Fri, 20 Mar 2009 02:07:45 +0000

I think the man’s reason (“I knew I’d better give them my money now, or I’d go home and start thinking about what he said and never sign up”) was an inaccurate rationalization.

There have been multiple studies showing that people are more likely to believe an argument after they’ve heard a counterargument. I initially read a study about this based on political viewpoints, but all I’m googling up now is something about toothbrushing. Still holds, though, even when it’s about flossing.

By: Michael Hartman

Michael Hartman — Thu, 19 Mar 2009 05:18:26 +0000

I can attest to this same phenomenon in our company. We have used this “fremium” model (that’s a great term) for 13 years to great success.

The top 10-20% contribute an overwhelming amount of the total revenue. I think they also get a lot more fun out of the game, but who can say for sure. The ones who pay less really do owe that top 10-20% a debt of gratitude.

By: The psychology of microtransactions | FlashMMORPG.com

The psychology of microtransactions | FlashMMORPG.com — Wed, 18 Mar 2009 11:37:15 +0000

[...] microtransaction games follow a power law. That is there is a large [...]

By: Is This Thing On? : Selling Virtual Goods: Get Your ARPU In Gear!

Is This Thing On? : Selling Virtual Goods: Get Your ARPU In Gear! — Tue, 17 Mar 2009 21:55:03 +0000

[...] http://www.raphkoster.com/2009/03/16/arpu-vs-arppu/ Published Tuesday, March 17, 2009 4:54 PM by zainnab [...]

By: Eolirin

Eolirin — Tue, 17 Mar 2009 06:01:51 +0000

Patrick, a possible issue could be running afoul of anti-gambling laws. It may not be so easy for western products to actually allow for payoffs like that. IANAL of course, but it strikes me as something that could crop up as an issue, didn’t SL have to shut down casinos in game for that reason? Maybe I’m remembering that incorrectly.