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By N2H
Welcome to Raph Koster's personal website: MMOs, gaming, writing, art, music, books.

WebFlock

July 17th, 2008

WebFlock screenshot

The Electric Sheep Company has launched WebFlock, which is an “under 100k/year” Flash-based solution for building white-label virtual worlds. ESC will do the hosting and presumably the work of making the world; their first customer is the TV show The L-Word.

Many of the articles and commentary are comparing it to Lively, but the comparison seems wrong to me — Lively is aimed at end users making small spaces, whereas this seems more like it’s up against SmartFoxServer and ElectroServer as a white-label solution. It will fill a nice niche there, given the radically different style of the visuals — the other two seems to lean towards kids’ worlds.

I would expect to see more adult IP (TV shows, movies, businesses) using this sort of platform for their virtual world presence, rather than embedding their presence inside of a single world.

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  1. Out to Pasture » Blog Archive » WebFlock Coverage, some thoughts wrote on

    [...] with brands, The Sheep are only interested in taking WebFlock to the brands themselves.” Raph Koster also, not surprisingly, got this [...]

  2. Out to Pasture » Blog Archive » WebFlock Coverage, some thoughts wrote on

    [...] with brands, The Sheep are only interested in taking WebFlock to the brands themselves.” Raph Koster also, not surprisingly, got this [...]

  3. Out to Pasture » Blog Archive » WebFlock Coverage, some thoughts wrote on

    [...] with brands, The Sheep are only interested in taking WebFlock to the brands themselves.” Raph Koster also, not surprisingly, got this [...]

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