Raph's Website » What PS3 Home is supposed to evolve into

What PS3 Home is supposed to evolve into

August 14th, 2007 (Visited 9157 times) Tags:

All these taken from the liveblog of Peter Edward’s speech at Edinburgh Interactive Fest.

- users will be able to purchase real world items from within home to be delivered to their doorstep.
- we’ll be implementing a fully featured social networking experience within home
- users will be able to share other content that they have created: photos and videos themselves and user generation content tools such as their own t-shirt designs
- We’ll also be giving out tools to allow scripting, java minigames and so on
- Opportunity for revenue sharing with users to encourage placement of advertising within their spaces
- a sales channel for physical goods. Home will be able to link into additional fulfillment changes and real world retail channels. You’ll be able to buy a virtual item and then have the real world item delivered

You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Business and Games Blog wrote on August 17th, 2007 at 2:16 pm:

A few days back additional details were revealed about Sony’s new “Home” virtual world. Since then I’ve been trading commentsover on Raph Koster’s blog (Link); some of which might be of interest. Most comments specifically address this item: “Opportunity for revenue sharing with users to encourage placement of advertising within their spaces” I’ll cull a few key points from those comments and post them

Metaversed | Business and Technology News from the Metaverse wrote on August 15th, 2007 at 6:27 pm:

[IMG]Yesterday we reported on early comments from Sony about PS3 Home’s security and sponsorship plans. TodayRaph Kostersummarized the latest points from someone liveblogging from the Edinburgh Interactive Fest: users will be able to purchase real world items from within home to be delivered to their doorstep. we’ll be implementing a fully featured social networking

NewsNow: Loading story... wrote on August 14th, 2007 at 12:45 pm:

[...] click here if the article does not [...]

Extenuating Circumstances – links for 2007-08-15 wrote on August 15th, 2007 at 2:28 am:

[...] Raph’s Website » What PS3 Home is supposed to evolve into For the last time: a browser is better for shopping than a full 3D environment. And: Sony’s going to create a fully-fledged social network in how long? (tags: ps3 home virtualworlds raphkoster via:raphkoster eif sony) [...]

More PS3 Home Details Come To Light : Metaverse Network wrote on August 15th, 2007 at 1:41 pm:

[...] reported on early comments from Sony about PS3 Home’s security and sponsorship plans. Today Raph Koster summarized the latest points from someone liveblogging from the Edinburgh Interactive [...]

Marketing & Strategy Innovation Blog wrote on August 18th, 2007 at 3:09 am:

[...] Sony’s new “Home” virtual world. Since then I’ve been trading comments over on Raph Koster’s blog (Link); some of which might be of [...]

reBang weblog » Blog Archive » Welcome to Home, Sharehopper wrote on August 22nd, 2007 at 9:49 am:

[...] Sony’s new “Home” virtual world. Since then I’ve been trading comments over on Raph Koster’s blog (Link); some of which might be of interest. Most comments specifically address this item: Opportunity for [...]

Darniaq said on August 14th, 2007 at 12:43 pm:

Great thinking and all, but unless they decouple it from this single platform…

chabuhi said on August 14th, 2007 at 12:46 pm:

I don’t know — strangely this is really making me consider buying a PS3. Pretty graphics does it every time, dang it! It’s the Siren’s song.

csven said on August 14th, 2007 at 1:07 pm:

I’m still not ready to buy one. It’s beginning to look to me more and more like one big advertising space.

Maybe the real game is: “How to turn every PS3 player into an advertising shill”.

No thanks.

DC said on August 14th, 2007 at 1:12 pm:

I pay to have LESS advertisements, not more! Heck, I could understand it if they were using an advertisement system to generate funds for a free service, but one that’s paid for?

Jeez, I thought EA and Microsoft were ebil…

moo said on August 14th, 2007 at 1:39 pm:

I’m not interested in any virtual spaces that contain advertising. Not now, not ever. So sorry, developers who have no real business model!

Adrian Crook said on August 14th, 2007 at 1:41 pm:

Wow. Extensive feature set. I wonder if it will juice and blend stuff as well.

Brask Mumei said on August 14th, 2007 at 3:43 pm:

I am unclear why using the PS3 to purchase real world items, no doubt through some constrained single vendor system, is to be superior to using the PC to purchase real world items, where I do not have to fear Sony prohibiting my discovering unofficial suppliers?

PastorVor said on August 14th, 2007 at 4:42 pm:

Nothing subscriber based will ever gain world wide acceptance. Did no one learn from AOL?

Techbear said on August 14th, 2007 at 5:01 pm:

I myself am interested in how/whether they will control or censor the “photos and videos themselves and user generation content tools”. I could see the world of virtual worlds moving towards a freedom/no-rules model, or some clever breakthoughs in the future could provide acceptable automated “nanny” systems, but as many have said lately, policing the content of players just doesn’t scale.

Lacero said on August 15th, 2007 at 2:47 am:

I thought Home was going to be free of charge? Why are people talking about subscribing and paying for adverts?

HanClinto said on August 15th, 2007 at 5:43 am:

I wonder if I could use the PS3 to buy myself a Wii.

Michael W. said on August 15th, 2007 at 8:43 am:

Home, and the PSN network in general, are free.

Caleb Booker said on August 15th, 2007 at 9:36 am:

So, you can script, upload textures, retail… sounds like a winner except for the fact that they’ll ban your entire console from accessing the Internet if a guest in your home says too many bad words. Hrmm… well, link incoming from Metaversed.com shortly.

Darniaq said on August 15th, 2007 at 10:13 am:

AOL seemed to be doing ok for a time But yes, their global reach was, well, not.

I don’t think anyone’s disputing the model itself though. It’s the restriction to this platform. This seems fairly typical for them, they like to try and control and own the entire end-to-end user experience. But unless they can start moving some serious units, this will be the perview of their early adopters, a group that came to the PS3 for reasons that may not necessarily be adjacent to Home.

argonaut said on August 15th, 2007 at 10:47 am:

Cable TV? Netflix?

csven said on August 15th, 2007 at 1:11 pm:

@Darniaq – I’m disputing the model; or at least questioning it.

imo, if they create an Experience that’s too tied into advertising, then it’ll turn plenty of people off.

Don’t get me wrong. I’m okay with advertising. Just not when the audience is captive… and many of the players become virtual salespeople for RL brands in order to make a little scratch.

Sony hopefully has all the questions floating around in my head already answered. Once upon a time I might have believed they already did. Now I’m not so sure.

Darniaq said on August 15th, 2007 at 5:10 pm:

Ok, I get ya. But I actually wonder how much a turnoff advertising would be. To me it largely depends on the audience and how advertising is handled.

If Home is modeled around the real world, then advertising within that world can enhance the immersion. It’s like product placement on TV. An actor drinking a can of Generic Soda or an actor drinking a can of Pepsi doesn’t radically change the viewing experience (outside of Truman Show ), but the latter is something advertisers think is worth funding because it is more product upon more eyeballs. Home ups that with click through potential and even purchase potential. It would seem to make sense.

But it would make even MORE sense if it wasn’t restricted to this one system that has a dedicated audience that could be at odds with advertising, by being at odds with the concept of Home. To me it could be like forcing WoW players to experience Second Life. Just completely different audiences.

So I think Home has a lot of cool concepts going for it. I just wish it was a platform agnostic solution.

csven said on August 15th, 2007 at 5:57 pm:

What your describing isn’t a concern to me.

As an example of what I’m thinking, here’s something I’d worry about: intrepid saleskids running around the public spaces trying to convince people to visit their private space… where the revenue-sharing ads are supposedly going to be sequestered.

That means the public areas will become advertising competition zones, with anyone not competing (i.e. actually socializing) getting spammed by avatars shouting “Check out my kewl space! Check out my kewl space!” (and variants thereof).

Of course, Sony will probably try to curb any such activity, but I’ve little doubt a bunch of bored and penniless players – with free access to Home – will make the time to find creative solutions.

Darniaq said on August 16th, 2007 at 1:11 pm:

You didn’t like Coronet Spaceport in SWG?

I think there will be areas like this in Home. Either they will be contrived by a feature of the area (Bazaar in EQ1, major travel hubs in SWG, where the Auction Houses are in WoW, etc) or will naturally happen over time due to unforeseen factors (EC Tunnel in EQ1, West Brit Bank in UO, etc). In either case, due to the need to attract spatial attention, this phenomena is likely to be very localized.

And that’s ok. Because that means other areas will not be

csven said on August 16th, 2007 at 2:05 pm:

Never played SWG. However, something tells me that whatever it was players were selling at the Coronet Spaceport, it wasn’t something I’d see outside of the game. And that’s where I think this starts to violate some boundaries people won’t appreciate.

We’ll see. I don’t doubt there’s a sweet spot somewhere. It’s finding it that’ll be the problem, imo.

Darniaq said on August 16th, 2007 at 2:49 pm:

Ok, now I get it. The combination of emergent behavior AND the prospect of real-world transacations. I can see that. It’s annoying enough constantly getting spammed in private chat and ingame mail from gold farmers, who finally had to go “underground” with their hawking of their gold in such places as WoW and LoTRO. Imagine that in a buffed-up Second Life type on environment on a platform still mostly attractive to competitive hardcore gamers

If history is any judge, Home will be launched and a whole bunch of rules will follow.

csven said on August 16th, 2007 at 3:58 pm:

Exactly.

Imagine that in a buffed-up Second Life type on environment on a platform still mostly attractive to competitive hardcore gamers

I actually deleted another paragraph I’d written saying the exact same thing. So we’re on the same wavelength here.

Even in SL, the people spamming stuff are still spamming their own creations; not some multinational’s product line. So say “Goodbye” to goldfarmers, and “Hello” to ad revenue sharehoppers.

The hardcore crowd in Home is going to be blazing some advertising trails. That should make for an interesting show.

What PS3 Home is supposed to evolve into

29 Responses to “What PS3 Home is supposed to evolve into”

Meta

Recent Comments

Categories

Tags

Recent Trackbacks

Archives

Twitter @raphkoster

Academics

Comics

Game devs

MMO devs

News/Forums

Other

Players