Comments on: Club Penguin sells for $700m, to Disney http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/ Raph Koster's personal website: MMOs, gaming, writing, art, music, books Sun, 12 Feb 2012 06:02:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tobold's MMORPG Blog: Oh, forget about market share!http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-130996 Tobold's MMORPG Blog: Oh, forget about market share! Fri, 14 Dec 2007 12:45:29 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-130996 <!--%kramer-ref-pre%-->[...] of revenue in 2006, just 7% of that of WoW. Second life is "barely profitable". Club Penguin makes $35m of profit on $65m of revenue. In financial terms World of Warcraft is the whale among the minnows, and none of the competitors [...]<!--%kramer-ref-post%-->

[...] of revenue in 2006, just 7% of that of WoW. Second life is “barely profitable”. Club Penguin makes $35m of profit on $65m of revenue. In financial terms World of Warcraft is the whale among the minnows, and none of the competitors [...]

]]> By: US Publishers Can’t Buy Asia’s Virtual Goods Lead « Free To Playhttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126745 US Publishers Can’t Buy Asia’s Virtual Goods Lead « Free To Play Thu, 23 Aug 2007 17:13:49 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126745 [...] Look no further than Club Penguin making $35M profit on $65M annual revenue. [...]

[...] Look no further than Club Penguin making $35M profit on $65M annual revenue. [...]

]]> By: Game de Zigner » Valaddinhttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126174 Game de Zigner » Valaddin Sat, 04 Aug 2007 19:36:18 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126174 <!--%kramer-ref-pre%-->[...] покупая аксессуары. Изначально увиде новость на блоге Рафа Костера. Тегов нет Комментариев: [...]<!--%kramer-ref-post%-->

[...] покупая аксессуары. Изначально увиде новость на блоге Рафа Костера. Тегов нет Комментариев: [...]

]]> By: Amarantharhttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126171 Amaranthar Sat, 04 Aug 2007 15:14:34 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126171 Just thinking about how marketing affects sports and extending... "Disney's Wondeful World of Warcraft"? "Bounty Second Life, the quicker picker upper"? The Federal Express RMT, "When it absolutely, positively has to be there overnight." "BMW Mech Warrior, the ultimate driving machine" "Nike Darkfall, just do it" Just thinking about how marketing affects sports and extending…

“Disney’s Wondeful World of Warcraft”?

“Bounty Second Life, the quicker picker upper”?

The Federal Express RMT, “When it absolutely, positively has to be there overnight.”

“BMW Mech Warrior, the ultimate driving machine”

“Nike Darkfall, just do it”

]]> By: Morgan Ramsayhttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126166 Morgan Ramsay Sat, 04 Aug 2007 06:58:36 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126166 <blockquote>Games as Art? or Games as Marketing?</blockquote> I wrote an unpublished paper not too long ago in which I argued that the question of whether games are art is irrelevant as long as that question doesn't interfere with innovation and marketing in interactive entertainment. Unfortunately, that question <em>is</em> particularly damaging to the business of video games, so much to the point of wasting resources on aspects of games that are better spent elsewhere.

Games as Art? or Games as Marketing?

I wrote an unpublished paper not too long ago in which I argued that the question of whether games are art is irrelevant as long as that question doesn’t interfere with innovation and marketing in interactive entertainment. Unfortunately, that question is particularly damaging to the business of video games, so much to the point of wasting resources on aspects of games that are better spent elsewhere.

]]> By: Kerri Knighthttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126163 Kerri Knight Sat, 04 Aug 2007 04:47:57 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126163 Put what Kim Pallister said last week, Raph has been pointing out the same with online social networks, and this news all together. Games as Art? or Games as Marketing? Put what Kim Pallister said last week, Raph has been pointing out the same with online social networks, and this news all together.

Games as Art? or Games as Marketing?

]]> By: Philip Isleshttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126060 Philip Isles Thu, 02 Aug 2007 03:47:30 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126060 I'm a bit surprised by this, especially considering the fact that Sulake (Habbo Hotel) did Disney's Virtual Kingdom. I’m a bit surprised by this, especially considering the fact that Sulake (Habbo Hotel) did Disney’s Virtual Kingdom.

]]> By: Ola Fosheim Grøstadhttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126059 Ola Fosheim Grøstad Thu, 02 Aug 2007 02:51:54 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126059 I really don't understand what they are thinking when putting a price on these systems. It's not like club penguin will be able to retain users for 10 years... I mean, this is like 7 WOWs, FFS! LOL I really don’t understand what they are thinking when putting a price on these systems. It’s not like club penguin will be able to retain users for 10 years… I mean, this is like 7 WOWs, FFS! LOL

]]> By: Raphhttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126058 Raph Thu, 02 Aug 2007 02:39:33 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126058 A 10x multiplier on earnings is not at all unusual for calculating valuation. In this case, the fact that half the deal is contingent on metrics means that there's some concern about slippage on users or revenue per head, and long-term sustainability, probably. A 10x multiplier on earnings is not at all unusual for calculating valuation. In this case, the fact that half the deal is contingent on metrics means that there’s some concern about slippage on users or revenue per head, and long-term sustainability, probably.

]]> By: Ola Fosheim Grøstadhttp://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/comment-page-1/#comment-126055 Ola Fosheim Grøstad Thu, 02 Aug 2007 02:07:25 +0000 http://www.raphkoster.com/2007/08/01/club-penguin-sells-for-700m-to-disney/#comment-126055 It says 350 in cash, but uhm... that's like 500USD per paying customer. That can't be right. It says 350 in cash, but uhm… that’s like 500USD per paying customer. That can’t be right.

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