Comments on: Web 2.0 Expo: Audio of my talk http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/ Raph Koster's personal website: MMOs, gaming, writing, art, music, books Tue, 09 Mar 2010 21:10:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: 한RSS http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121733 한RSS Tue, 24 Apr 2007 08:14:02 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121733 <!--%kramer-ref-pre%-->[...] ran out of time to go through all his slides in his 50-minute presentation. Here are three great points the gaming guru made. Topple the king. It's no fun to watch Tiger [...]<!--%kramer-ref-post%-->

[...] ran out of time to go through all his slides in his 50-minute presentation. Here are three great points the gaming guru made. Topple the king. It’s no fun to watch Tiger [...]

]]> By: Guardians of Light Forums - GuildPortal Guild Hosting http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121729 Guardians of Light Forums - GuildPortal Guild Hosting Tue, 24 Apr 2007 04:11:30 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121729 <!--%kramer-ref-pre%-->[...] hislessons into your own life. Koster ran out of time to go through all his slides in his50-minute presentation. Here are three great points the gaming guru made. Topple the king.It's no fun to watch Tiger [...]<!--%kramer-ref-post%-->

[...] hislessons into your own life. Koster ran out of time to go through all his slides in his50-minute presentation. Here are three great points the gaming guru made. Topple the king.It’s no fun to watch Tiger [...]

]]> By: Business 2.0 Beta http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121714 Business 2.0 Beta Mon, 23 Apr 2007 20:34:10 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121714 <!--%kramer-ref-pre%-->[...] ran out of time to go through all his slides in his 50-minute presentation. Here are three great points the gaming guru [...]<!--%kramer-ref-post%-->

[...] ran out of time to go through all his slides in his 50-minute presentation. Here are three great points the gaming guru [...]

]]> By: Morgan Ramsay http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121703 Morgan Ramsay Mon, 23 Apr 2007 07:33:26 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121703 Michael, I think hardcore consumers (per my definitions above) are a solid, reliable source of revenue until they start having an adverse effect on your other customers. For example, let's say you're in charge of the Star Wars Galaxies online community. A hardcore consumer voices a strong opinion about the state of the service in painstaking detail. Their opinion indicates they are a guru on the service, and that they possess knowledge only the most veteran and most involved users could acquire. Despite their expertise, however, their strong opinion approaches the subject in a distasteful manner, insulting the developers and belittling the community for not speaking up about what they perceive as atrocities. You discover that a recent and significant loss of subscribers can be measurably attributed to this hardcore consumer's strong opinions. Would you rather retain a single, hardcore consumer or hundreds of loyal consumers? Would you rather retain hundreds of hardcore consumers or a single brand champion? There are opportunity costs associated with each type of consumer. Hardcores and champions require heavier investments than do loyalists and leaders, but faced with such losses, the cost of retaining a hardcore consumer outweighs the potential of developing that hardcore consumer into a champion. In other words, there is point where a solid, reliable source of revenue can cross the line into enemy territory. Michael, I think hardcore consumers (per my definitions above) are a solid, reliable source of revenue until they start having an adverse effect on your other customers. For example, let’s say you’re in charge of the Star Wars Galaxies online community. A hardcore consumer voices a strong opinion about the state of the service in painstaking detail. Their opinion indicates they are a guru on the service, and that they possess knowledge only the most veteran and most involved users could acquire. Despite their expertise, however, their strong opinion approaches the subject in a distasteful manner, insulting the developers and belittling the community for not speaking up about what they perceive as atrocities.

You discover that a recent and significant loss of subscribers can be measurably attributed to this hardcore consumer’s strong opinions. Would you rather retain a single, hardcore consumer or hundreds of loyal consumers? Would you rather retain hundreds of hardcore consumers or a single brand champion? There are opportunity costs associated with each type of consumer.

Hardcores and champions require heavier investments than do loyalists and leaders, but faced with such losses, the cost of retaining a hardcore consumer outweighs the potential of developing that hardcore consumer into a champion. In other words, there is point where a solid, reliable source of revenue can cross the line into enemy territory.

]]> By: Michael Chui http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121659 Michael Chui Sat, 21 Apr 2007 05:43:32 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121659 Morgan, one opinion I might offer (I'm going to listen to the podcast laterish) is that hardcore is good for having as a customer (solid, reliable revenue stream) whereas opinion leaders are good for getting more customers, but they also tend to be more transient (part of the reason they have the influence in the first place is their tendency to check out the latest thing). That's an intuitive, off-the-cuff thought; if you've got a refutation of some kind, would love to hear. Morgan, one opinion I might offer (I’m going to listen to the podcast laterish) is that hardcore is good for having as a customer (solid, reliable revenue stream) whereas opinion leaders are good for getting more customers, but they also tend to be more transient (part of the reason they have the influence in the first place is their tendency to check out the latest thing).

That’s an intuitive, off-the-cuff thought; if you’ve got a refutation of some kind, would love to hear.

]]> By: atariboy.com http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121636 atariboy.com Fri, 20 Apr 2007 12:42:54 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121636 <strong>Notes: web2expo - Wednesday...</strong> Licensing User-Generated Content – Fred von Lohmann red flag knowledge VS waiting for take down notices Points out YouTube has no ads on video pages because don’t want to be seen benefitting from illegal content flickr become a great s...

Notes: web2expo – Wednesday…

Licensing User-Generated Content – Fred von Lohmann

red flag knowledge VS waiting for take down notices
Points out YouTube has no ads on video pages because don’t want to be seen benefitting from illegal content
flickr become a great s…

]]> By: Raph http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121623 Raph Fri, 20 Apr 2007 06:07:11 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121623 I don't use a Mac for my laptop... nor did I record my lecture or even write it down, I improvised it, just as I always do. :) I don’t use a Mac for my laptop… nor did I record my lecture or even write it down, I improvised it, just as I always do. :)

]]> By: Morgan Ramsay http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121621 Morgan Ramsay Fri, 20 Apr 2007 05:36:13 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121621 The problem with the word "hardcore" is that there are many different definitions in vernacular. In music, "hardcore" refers to forceful and energetic performance (usu. related to drumming), a subgenre of electronica, a subgenre of punk rock, or a punk-rock movement. In adult entertainment, the word refers to the explicit performance and cinematographic record of the entertainers. In reference to individuals, "hardcore" usually refers to toughness, arrogance, or narrow-mindedness. But the actual definition, which stems from the phrase "<a href="http://wordnet.princeton.edu/perl/webwn?s=hard%20core" rel="nofollow">hard core</a>," is all about intense loyalty. "Forceful" and "energetic" are the defining characteristics of the intensity of this particular type of loyalty, as well as all senses of the word "hardcore." Strictly speaking, loyal consumers are not necessarily influential because they may just continually buy the products of brands they trust. "Hardcore" consumers are also not necessarily influential because they are aggressive (forceful and energetic) in their approach to communicating their opinions, and this may turn other people off. Opinion leaders have a lot of clout with their social networks, their readership or viewership, and other people with whom they interact; and their influence is not necessarily favorable to your side of the coin. Brand champions are in love, they want the world to know about their relationship, and they strive to ensure the world is not only aware but firmly assuaged by the love interest. The problem with the word "hardcore" is that there are many different definitions in vernacular. In music, "hardcore" refers to forceful and energetic performance (usu. related to drumming), a subgenre of electronica, a subgenre of punk rock, or a punk-rock movement. In adult entertainment, the word refers to the explicit performance and cinematographic record of the entertainers. In reference to individuals, "hardcore" usually refers to toughness, arrogance, or narrow-mindedness. But the actual definition, which stems from the phrase "hard core," is all about intense loyalty. "Forceful" and "energetic" are the defining characteristics of the intensity of this particular type of loyalty, as well as all senses of the word "hardcore."

Strictly speaking, loyal consumers are not necessarily influential because they may just continually buy the products of brands they trust. "Hardcore" consumers are also not necessarily influential because they are aggressive (forceful and energetic) in their approach to communicating their opinions, and this may turn other people off. Opinion leaders have a lot of clout with their social networks, their readership or viewership, and other people with whom they interact; and their influence is not necessarily favorable to your side of the coin. Brand champions are in love, they want the world to know about their relationship, and they strive to ensure the world is not only aware but firmly assuaged by the love interest.

]]> By: Calvin http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121620 Calvin Fri, 20 Apr 2007 05:01:39 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121620 I'm not a shill, but if you'd used ProfCast you wouldn't need to sync audio and slides (it's automagic). Ummm, that's assuming you use a mac of course. http://profcast.com/public/index.php I’m not a shill, but if you’d used ProfCast you wouldn’t need to sync audio and slides (it’s automagic). Ummm, that’s assuming you use a mac of course.

http://profcast.com/public/index.php

]]> By: Raph http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/comment-page-1/#comment-121618 Raph Fri, 20 Apr 2007 02:19:57 +0000 http://www.raphkoster.com/2007/04/19/web-20-expo-audio-of-my-talk/#comment-121618 Hardcore just means "devoted." With no devoted fans of your work, you basically don't have something people like. :P The mistake that we always make is equating hardcore with complexity, and that's a mistake. Damion has a great rant on this subject. For ANYTHING, you need to support hardcore users of whatever it is you are making. There have to be nooks and crannies for them to find, they have to feel rewarded for their devotion and interest and fandom. Hardcore just means “devoted.” With no devoted fans of your work, you basically don’t have something people like. :P

The mistake that we always make is equating hardcore with complexity, and that’s a mistake. Damion has a great rant on this subject.

For ANYTHING, you need to support hardcore users of whatever it is you are making. There have to be nooks and crannies for them to find, they have to feel rewarded for their devotion and interest and fandom.

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