Nabeel Hyatt has an interesting article today asking whether 2007 is the year that gaming gets greater attention in the mass media as a result of common metrics shifting off of impressions and towards time spent. He has some neat graphs showing Pogo versus YouTube on various axes, such as impressions, time spent, and a quickie ersatz “rating” he cooked up.
Areae gets namechecked in the article, too, but I think what he’s exploring here is definitely an interesting question; in a nutshell, he suggests that shifting off of impressions and towards time is going to tilt the view of “what’s popular on the Web” pretty dramatically.
Thinking about what that could mean, I end up here: That might result in a different investment landscape, including lots of major media companies coming in and lots of big figure acquisitions and investments; a different media landscape probably including the same scaremongering about youth at risk from stalkers, etc; even more and constant media attention towards games with debatable statistics…
Then I go, wait, that already happened.
The prospect of this segment, which I would describe as being on a slow boil right now, getting put on the really hot burner is both terrifying and exciting.