[...] wrote the following article in August 2007 after dwelling on the report published by Frank N. Magid & Associates for the 2006 MI6 Game Marketing Conference. It’s [...]

[...] Tadhg Kelly, Lionhead and Climax game design veteran, wrote a letter to the editor of Gamasutra that game worlds attract players, not game characters. This perspective is aligned with the changing marketplace in which “Web 2.0 thinking” is becoming increasingly dominant. Kelly’s perspective has an important implication for marketers: an emphasis on lifestyles. [...]

[...] Game Marketing Areae president Raph Koster discusses a recent study on improving the marketing of video games in addition to the interpretations by Heretic chief brand architect Morgan [...]

[...] read this article on Improving Game Markting after seeing the link on the Guardian game blog:http://www.raphkoster.com/2006/07/04/impro…game-marketing/Made me think a bit about what influences me on game purchases. I don't think that game [...]

[...] Improving Game Marketing by Raph Koster with Morgan Ramsay [...]

[...] Tadhg Kelly, Lionhead and Climax game design veteran, wrote a letter to the editor of Gamasutra that game worlds attract players, not game characters. This perspective is aligned with the changing marketplace in which “Web 2.0 thinking” is becoming increasingly dominant. Kelly’s perspective has an important implication for marketers: an emphasis on lifestyles. [...]

[...] Article on Marketing http://www.raphkoster.com/2006/07/04…ame-marketing/ There you go, let the discussion begin ! __________________ Motorama! Riding can be tough indeed.. http://www.motoramagame.com Fun Web Games for All! http://www.iplayallday.com [...]

[...] Raph Koster deconstructs a recent report. Game marketing dissected_________________The Hackmaster http://dlevere.htmlplanet.com/ [...]

[...] Raph covers a detailed study of how to improve game marketing, citing many of the quotes from the pdf like “Positive word of mouth is a key purchase requirement for all games,” and “Graphics, price, gameplay, and features were the top factors contributing to a customer purchase decision whereas buyers are barely concerned with the publisher or developer.” His post is worth a look, as is the original research (pdf).One of the things he points out, which we’ve been sort-of discussing here for a while, is the potential of social networks for spreading information about products. Already, many purchasers do rely upon formal or informal social networks for their game-related information (via magazine/online reviews or friends and family), but, as Raph suggests,It’s actually rather surprising that so few attempts at social network marketing have been done in the games space, outside of occasional one-shot “invite a friend” promotions. I’d argue that at the minute most of the advertising and marketing is being directed at a social network – one made up of gamers. The problem is that it’s not going beyond that to the rest of the population. [...]