[...] off of the Montreal Summit just a week prior, I was quite taken back by the opening keynote that echoed much of WarrenSpector’s discontent with the industry. HakGyu Kim, the CEO of Ragnarok Online creator IMC Games, referenced the “Blue Ocean Strategy” book as a call to be more innovative, take more risk and reach out to broader audiences. (Raph Koster took much more extensive notes on the keynote.) In effect, finding the “blue ocean” became the underlying current/theme of the entire conference as nearly every subsequent speaker referenced Kim’s comment in some fashion… [...]

I read this book a few months back and find the concepts mentioned in it applicable all over the place. My basic take away from the book was this:

Companies who only compete against other companies in a direct sense will eventually lose.

http://www.rngamers.com/forum/viewtopic.php?p=406

, where his main point seems to be “Hooray! An online game without fruity men in fruity tights.”. Ubiq then goes on to bring up our previous trackback extravaganza. While I applaud and look forward to dipping my fingers in the ocean of Audition, I still stand by my, well, stance. I never said non-fantasy games couldn’t survive in the market, nor couldn’t be fun, nor couldn’t be successful. But unless something drastic changes, like aliens invading the Earth which cause people to

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